We graduated college right as the economy tanked, so we decided to pursue an idea we had been throwing around the previous year. Both outdoor enthusiasts, we felt there needed to be an easy way to buy legit gear online without paying through the nose. Chris put his database skills to work aggregating outdoor gear from across the web, while Will applied his minimalist aesthetic to design an intuitive UI. We relocated to San Francisco soon after starting work on the site, and have an office in the presidio where we get to argue about whether or not it's actually in a national park.

Chris Blanchard, VP of getting things to work

Chris spends his time collecting data on thousands of outdoor products and organizing it so your searches are speedy. He's currently training for Mt. Shasta.

Will Harlan, VP of aesthetics and spreading the word

Will is responsible for marketing strategy and implementation as well as front end design and user experience. Both a tech junkie and an outdoor recreationalist, he has aspired to be a part of the startup world from an early age.